New Business & New Product Development
This course is designed for sales, marketing and product professionals seeking to identify and develop new products and new revenue streams. Centroid New Business/New Product Development recognizes businesses need to continuously launch new products to anticipate the needs and aspirations of their customers. This program is customized to the requirements of its participant’s top needs and back fills with the course process to pinpoint the critical thinking and planning needed to launch new products. It focuses on the notion that customers are ever changing and constantly need to be stimulated with new and meaningful products to fill their current and future demands.
Centroid New Business/New Product Development focuses on providing participants with a road map and key proven lessons for the development of exciting new products. It provides participants with ideas to explore new business horizons! It’s about identifying and satisfying the future requirements of new and existing customers. It’s about growing more than our fair share of potential new product revenue. All skill sets are designed to be implemented immediately with quick ROI.
Topics Covered
- Unexplored Market Holes
- Exploring With Customers
- Exploring Within
- Product SWOT Analysis
- Bargaining Continuum/ZOPA
- New Partnerships
- Product Development
- The Business Case
- Product Testing
- Customer Incentives
- Staff Product Training
Duration
Typically Full Day, Half Day, or Lunch & Learn. Customized duration is also
available.
Completion
Deep workbook and Framed Certificate of Completion
Who Should Attend
Sales, marketing and product professionals charged with building new products and new revenue streams to grow their businesses.