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Unlocking Yes

Sales negotiation is eternally and constructively tied to consultative selling. So, we must always be very mindful of the power and strength of long-term, trusted, businesses relationships. Armor-piercing questions in their various forms must not be seen as anything other than a positive risk tool used to clarify our bargaining position and that of our negotiation partner.

Perpetual Hunger

Sales Prospecting is sustenance for any business, where growth is required and account turnover is nothing more than a fact of life. Sales Prospecting is the precursor to consultative selling and sales negotiation. These three sales disciplines are permanently bolted together and reliant on each other. No company owns a piece of business in our 24/7, global world of unrelenting competition.

The Bonus Round: Corporate Sales Lessons & Strategy

The corporate sales world is a fascinating place. It is big, bold, challenging, mind-bending and one of the most fun environments to sell in of all. The reason the corporate sales world is different is because it attracts the brightest minds from all age groups. Think of corporate sellers as elite athletes because all of the same practice, focus, persistence, resilience and professional conduct: mirror major sports. Only the best in corporate sales get to raise the trophies and huge bonus payouts.

New Business & New Product Development

This course is designed for sales, marketing and product professionals seeking to identify and develop new products and new revenue streams. Centroid New Business/New Product Development recognizes businesses need to continuously launch new products to anticipate the needs and aspirations of their customers. This program is customized to the requirements of its participant’s top needs and back fills with the course process to pinpoint the critical thinking and planning needed to launch new products. It focuses on the notion that customers are ever changing and constantly need to be stimulated with new and meaningful products to fill their current and future demands.

Centroid New Business/New Product Development focuses on providing participants with a road map and key proven lessons for the development of exciting new products. It provides participants with ideas to explore new business horizons! It’s about identifying and satisfying the future requirements of new and existing customers. It’s about growing more than our fair share of potential new product revenue. All skill sets are designed to be implemented immediately with quick ROI.

Topics Covered

  • Unexplored Market Holes
  • Exploring With Customers
  • Exploring Within
  • Product SWOT Analysis
  • Bargaining Continuum/ZOPA
  • New Partnerships
  • Product Development
  • The Business Case
  • Product Testing
  • Customer Incentives
  • Staff Product Training


Typically Full Day, Half Day, or Lunch & Learn. Customized duration is also


Deep workbook and Framed Certificate of Completion

Who Should Attend

Sales, marketing and product professionals charged with building new products and new revenue streams to grow their businesses.